An online parenting community for dads with humorous tips and advice on parenting, fatherhood, children, and coping with wives and mothers. http://www.dadlabs.com/feed/atom.html 2012-02-09T00:02:05Z Joomla! 1.5 - Open Source Content Management 2009-04-10T14:10:30Z 2009-04-10T14:10:30Z http://www.dadlabs.com/dadlabs-pages/advertise.html DadLabs info@dadlabs.com

<h2>DadLabs - Taking Back Paternity</h2> <span class="full-image-float-left"><a href="http://www.dadlabs.com/" target="_blank"><img src="http://www.dadlabs.com/images/stories/100-dadlabs.jpg" alt="DadLabs - Taking Back Paternity" title="DadLabs - Taking Back Paternity" style="padding-right: 10px; padding-bottom: 10px; text-align: left; float: left;" /></a></span> <p><strong>Website:</strong> <a target="_blank" href="http://www.dadlabs.com/">www.dadlabs.com</a><br /><strong>Genre</strong>: Edutainment<br /><strong>Style</strong>: Hosted<br /><strong>Frequency</strong>: 3-4x per week<br /><strong>Length</strong>: 3-6 min<br /><strong>Primary Audience</strong>: Fathers, 25-44, Professional<br /><strong>Description</strong>: DadLabs is a new-media online broadcaster, producing a varied slate of weekly video shows, all on the subject of modern fatherhood. DadLabs captures the growing and underserved niche of co-parenting dads through professionally produced but decidedly authentic and funny video segments. Using all of the functionality of web 2.0 dadlabs.com offers a variety of advertising solutions that effectively reaches the lucrative demographic of consumers in the <span class="caps">ITP</span>/Juvenile and Men’s Lifestyle marketplace. <a href="http://www.dadlabs.com/about-dadlabs.html">Read more about DadLabs.</a></p> <h2>View Our Ad Package</h2> <p style="text-align: center;"><img style="margin-right: 10px; vertical-align: middle;" alt="ad-pack-thumb" src="http://www.dadlabs.com/images/stories/ad-pack-thumb.png" height="229" width="335" /></p> <p style="text-align: center;"><a href="http://www.dadlabs.com/adpack/dadlabs_ad_pack_2011.pdf">Click to download</a> our Advertising Package in PDF format.</p> <h2>Sponsorship &amp; Advertising</h2> <p>Each program and episode may be exclusively sponsored by one advertiser for a minimum of one month. The sponsorship includes an in-video sponsorship message presented by the host, on-screen graphics to reinforce the message along with on-site copy.</p> <p>Dadlabs can accept <strong>pre-</strong> and <strong>post-roll</strong> video ads as well as <strong>standard online advertising creative assets</strong> which can then be dynamically placed within the video and clickable. Here are the creative sizes which are then scaled to fit either 4:3 or 16:9 video formats and player sizes:</p> <ul> <li> <div>Horizontal 728 × 90</div> </li> <li> <div>Square 300 × 250</div> </li> <li> <div>Vertical 120 × 240</div> </li> <li> <div>Skyscraper 160 × 600</div> </li> <li> <div>Button 120 × 60</div> </li> </ul> <h2>Information Request</h2> <p>To request information and rates about the shows, or to put together an advertising package, please <a href="mailto:info@dadlabs.com">send us a message</a>.</p>

<h2>DadLabs - Taking Back Paternity</h2> <span class="full-image-float-left"><a href="http://www.dadlabs.com/" target="_blank"><img src="http://www.dadlabs.com/images/stories/100-dadlabs.jpg" alt="DadLabs - Taking Back Paternity" title="DadLabs - Taking Back Paternity" style="padding-right: 10px; padding-bottom: 10px; text-align: left; float: left;" /></a></span> <p><strong>Website:</strong> <a target="_blank" href="http://www.dadlabs.com/">www.dadlabs.com</a><br /><strong>Genre</strong>: Edutainment<br /><strong>Style</strong>: Hosted<br /><strong>Frequency</strong>: 3-4x per week<br /><strong>Length</strong>: 3-6 min<br /><strong>Primary Audience</strong>: Fathers, 25-44, Professional<br /><strong>Description</strong>: DadLabs is a new-media online broadcaster, producing a varied slate of weekly video shows, all on the subject of modern fatherhood. DadLabs captures the growing and underserved niche of co-parenting dads through professionally produced but decidedly authentic and funny video segments. Using all of the functionality of web 2.0 dadlabs.com offers a variety of advertising solutions that effectively reaches the lucrative demographic of consumers in the <span class="caps">ITP</span>/Juvenile and Men’s Lifestyle marketplace. <a href="http://www.dadlabs.com/about-dadlabs.html">Read more about DadLabs.</a></p> <h2>View Our Ad Package</h2> <p style="text-align: center;"><img style="margin-right: 10px; vertical-align: middle;" alt="ad-pack-thumb" src="http://www.dadlabs.com/images/stories/ad-pack-thumb.png" height="229" width="335" /></p> <p style="text-align: center;"><a href="http://www.dadlabs.com/adpack/dadlabs_ad_pack_2011.pdf">Click to download</a> our Advertising Package in PDF format.</p> <h2>Sponsorship &amp; Advertising</h2> <p>Each program and episode may be exclusively sponsored by one advertiser for a minimum of one month. The sponsorship includes an in-video sponsorship message presented by the host, on-screen graphics to reinforce the message along with on-site copy.</p> <p>Dadlabs can accept <strong>pre-</strong> and <strong>post-roll</strong> video ads as well as <strong>standard online advertising creative assets</strong> which can then be dynamically placed within the video and clickable. Here are the creative sizes which are then scaled to fit either 4:3 or 16:9 video formats and player sizes:</p> <ul> <li> <div>Horizontal 728 × 90</div> </li> <li> <div>Square 300 × 250</div> </li> <li> <div>Vertical 120 × 240</div> </li> <li> <div>Skyscraper 160 × 600</div> </li> <li> <div>Button 120 × 60</div> </li> </ul> <h2>Information Request</h2> <p>To request information and rates about the shows, or to put together an advertising package, please <a href="mailto:info@dadlabs.com">send us a message</a>.</p>