Advertise With Us

DadLabs - Taking Back Paternity

DadLabs - Taking Back Paternity

Genre: Edutainment
Style: Hosted
Frequency: 3-4x per week
Length: 3-6 min
Primary Audience: Fathers, 25-44, Professional
Description: DadLabs is a new-media online broadcaster, producing a varied slate of weekly video shows, all on the subject of modern fatherhood. DadLabs captures the growing and underserved niche of co-parenting dads through professionally produced but decidedly authentic and funny video segments. Using all of the functionality of web 2.0 offers a variety of advertising solutions that effectively reaches the lucrative demographic of consumers in the ITP/Juvenile and Men’s Lifestyle marketplace. Read more about DadLabs.

View Our Ad Package


Click to download our Advertising Package in PDF format.

Sponsorship & Advertising

Each program and episode may be exclusively sponsored by one advertiser for a minimum of one month. The sponsorship includes an in-video sponsorship message presented by the host, on-screen graphics to reinforce the message along with on-site copy.

Dadlabs can accept pre- and post-roll video ads as well as standard online advertising creative assets which can then be dynamically placed within the video and clickable. Here are the creative sizes which are then scaled to fit either 4:3 or 16:9 video formats and player sizes:

  • Horizontal 728 × 90
  • Square 300 × 250
  • Vertical 120 × 240
  • Skyscraper 160 × 600
  • Button 120 × 60

Information Request

To request information and rates about the shows, or to put together an advertising package, please This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

New Live Show

Catch the latest episode of DadLabs Live.
Every Thursday at 1pm CST


Broadcasted live from DadLabs World HQ. Good News Dad News brings you the latest parenting news, reviews and hot topics.

Recent Video

Teens Lose Phones
Teens Lose Phones

Teens Lose Phones. It's inevitable. Be prepared.&n... more

Teens Lose Phones
Teens Lose Phones. It's inevitable. Be prepared. 
Today on DadLabs, we discuss the 5 Stages of Grief a teen goes through when they lose their as parents, if we learn and understand these stages, we won't freak out.  Sponsored by Asurion.
2014 Kia Sorento Review
2014 Kia Sorento Review

Today on DadLabs, we get excited about the 2014 Ki... more

2014 Kia Sorento Review

Today on DadLabs, we get excited about the 2014 Kia Sorento, the perfect car for families. Seriously. It's awesome. By the way, we aren't car review experts, we're just dads looking for a great car and the Kia Sorento is a big win.

Recent Forum

Loss of respect from friends/family for SAHD?

Any other new SAHDs experiencing a loss of respect from male friends/relatives? My father in law especially seems to have a hard t... more

Hi guys, glad I found this group!

I'm 43 years old and a new stay at home Dad. Wife went back to work and we really don't want Daycare at this early age. (Eliot is ... more

Recent Blog

Hasbro RULES! Transformers: Age of Extinction

That title = ‘nuff said. But you need photographic evidence, I know.

I received a… more

Sears - The Destination for Great Father's Day Gifts!

As a kid, shopping anywhere besides Toys-R-Us might as well have been a trip to the bank. … more

followus facebook flickr twitter