Website:www.dadlabs.com Genre: Edutainment Style: Hosted Frequency: 4x per week Length: 5-7 min Primary Audience: Fathers, 25-44, Professional Description: DadLabs is a new-media online broadcaster, producing a varied slate of weekly video shows, all on the subject of modern fatherhood. DadLabs captures the growing and underserved niche of co-parenting dads through professionally produced but decidedly authentic and funny video segments. Using all of the functionality of web 2.0 dadlabs.com offers a variety of advertising solutions that effectively reaches the lucrative demographic of consumers in the ITP/Juvenile and Men’s Lifestyle marketplace. Read more about DadLabs.
Each program and episode may be exclusively sponsored by one advertiser for a minimum of one month. The sponsorship includes an in-video sponsorship message presented by the host, on-screen graphics to reinforce the message along with on-site copy.
Dadlabs can accept pre- and post-roll video ads as well as standard online advertising creative assets which can then be dynamically placed within the video and clickable. Here are the creative sizes which are then scaled to fit either 4:3 or 16:9 video formats and player sizes:
Horizontal 728 × 90
Square 300 × 250
Vertical 120 × 240
Skyscraper 160 × 600
Button 120 × 60
Information Request
To request information and rates about the shows, or to put together an advertising package, please complete the following form.
New Live Show
Catch the latest episode of DadLabs Live. Every Thursday at 1pm CST
Broadcasted live from DadLabs World HQ. Good News Dad News brings you the latest parenting news, reviews and hot topics.
All parents look for certain developmental milesto... more
Developmental Milestones
All parents look for certain developmental milestones in their young children. From eating solid food to sitting up on their own to uttering their first word, all kids pass through a number of developmental stages as they experience early childhood. Here at DadLabs, we propose a few alternative child development stages that dads and moms should look for in their youngsters. Should the first milestone of language development be your child's first word, or first curse word? How about watching television on their own? Learn the impact these new milestones can have on your parenting experience. DadLabs Ep. 677 is brought to you by BabyBjorn.
In this episode of The Lab, DadLabs looks at one o... more
Childhood Obesity
In this episode of The Lab, DadLabs looks at one of the most important health issues affecting kids, childhood obesity. We talk with an expert who tells us statistics about how many children are obese and how diseases not normally seen until adulthood are not seen in childhood. What can parents do to make their kids more healthy? Learn about BMI, what non healthy foods shouldn't be in the house, and how to encourage physical activity such as sports. If you've got thoughts about kids health and healthy living in your family, share them with us at DadLabs.com or drop a comment on this video. DadLabs. Ep. 676 is brought to you in conjunction with Man of the House.