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DadLabs - Taking Back Paternity

DadLabs - Taking Back Paternity

Genre: Edutainment
Style: Hosted
Frequency: 3-4x per week
Length: 3-6 min
Primary Audience: Fathers, 25-44, Professional
Description: DadLabs is a new-media online broadcaster, producing a varied slate of weekly video shows, all on the subject of modern fatherhood. DadLabs captures the growing and underserved niche of co-parenting dads through professionally produced but decidedly authentic and funny video segments. Using all of the functionality of web 2.0 offers a variety of advertising solutions that effectively reaches the lucrative demographic of consumers in the ITP/Juvenile and Men’s Lifestyle marketplace. Read more about DadLabs.

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Sponsorship & Advertising

Each program and episode may be exclusively sponsored by one advertiser for a minimum of one month. The sponsorship includes an in-video sponsorship message presented by the host, on-screen graphics to reinforce the message along with on-site copy.

Dadlabs can accept pre- and post-roll video ads as well as standard online advertising creative assets which can then be dynamically placed within the video and clickable. Here are the creative sizes which are then scaled to fit either 4:3 or 16:9 video formats and player sizes:

  • Horizontal 728 × 90
  • Square 300 × 250
  • Vertical 120 × 240
  • Skyscraper 160 × 600
  • Button 120 × 60

Information Request

To request information and rates about the shows, or to put together an advertising package, please This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

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Broadcasted live from DadLabs World HQ. Good News Dad News brings you the latest parenting news, reviews and hot topics.

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