About Us
About Us

America is seeing a fundamental shift in the role of men in parenting. While many in the media and academia have observed this trend, no company has emerged to meet the needs of these "New" fathers, the modern dads. Enter DadLabs, Inc., a start-up company dedicated to providing creative media content and information products to serve this new generation of "Super Dads."

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Headquartered in Austin, Texas, DadLabs is an information and entertainment company that fosters the father/child relationship through media, instructional and retail products.

The mission of the company is to strengthen families and benefit children by empowering today's fathers.

The company provides resources to expecting, new and veteran fathers that will launch them into a more active and creative role in the lives of their children. DadLabs speaks to the corporate executive and the delivery driver with a voice that is authentic and genuinely male, with wisdom and self-deprecating humor of experience. The products and services offered are honest, informative, sometimes off-color, but always dedicated to the spirit of fatherhood. DadLabs speaks guy and presents information through guy-colored lenses.

Founded in 2004 by Troy Lanier, Clay Nichols and Brad Powell, DadLabs aims to be the voice of the new fatherhood. The company was founded on the core value that parents must be the primary movers in the lives of their children and fathers must play a leading role in this journey. The team at DadLabs is committed to assisting the busy father by providing him with accessible and digestible information and parenting ideas. DadLabs will not only inform and entertain fathers, but will also foster creative father/child activities through retail products.

The trio brings more than 30 years of teaching and hands on fatherhood experience, as well as professional filmmaking and writing experience. Troy Lanier and Clay Nichols are accomplished authors and were named to the Austin Chronicle Best of 2005 for their book "Filmmaking for Teens: Pulling off Your Shorts." The company's first DVD, DueDads: The Man's Survival Guide to Pregnancy won a 27th annual Bronze Telly Award. The company released “DadLabs: A Guide to Fatherhood: Pregnancy and Year One”, the first of a series of books published by Quirk Books released on Father's Day 2009. DadLabs is also in the process of developing a TV show based on the company.

New Live Show

Catch the latest episode of DadLabs Live.
Every Thursday at 1pm CST

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Broadcasted live from DadLabs World HQ. Good News Dad News brings you the latest parenting news, reviews and hot topics.

Recent Video

Preparing Boys for the Future - Hot Wheels
Preparing Boys for the Future - Hot Whee ...

RC Street Hawk is Available at Walmart: http://bit... more

Preparing Boys for the Future - Hot Wheels

RC Street Hawk is Available at Walmart: http://bit.ly/1xizyTd

Dadlabs teams up with Hot Wheels to prepare our boys for the future, but really prepares us in a way that gets us all playing outdoors together. Today we check out the RC Street Hawk from Hot Wheels. Flying cars, fathers and sons, out in the sunshine. What could be better? This episode is sponsored by Hot Wheels

DadLabs Teams With Verizon Wireless
DadLabs Teams With Verizon Wireless

DadLabs and Daddy Clay teams up with Verizon Wirel... more

DadLabs Teams With Verizon Wireless
DadLabs and Daddy Clay teams up with Verizon Wireless to produce 3 videos about Back-to-School Tips for Parents. 
 
To watch these 3 videos go to: http://www.verizonwireless.com/insiders-guide
 

Recent Forum

Bonding trouble

Not sure if anyone else out there feels the same or has felt the same as I do. My son will be 4 months old at the end of November.... more

about to lose it

Hello all, Im a newcomer to this forum and this is my first post. I have been browsing this forum for the past few months for ... more

Recent Blog

Crafting with Kix! You can WIN!

As a DadBlogger, the internet today would have me believe I should be outraged with Kix ce… more

GenderBent Halloween 2014

So what do you do when your 6 year old boy wants to dress up as a female character for Hal… more

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