About Us
About Us

America is seeing a fundamental shift in the role of men in parenting. While many in the media and academia have observed this trend, no company has emerged to meet the needs of these "New" fathers, the modern dads. Enter DadLabs, Inc., a start-up company dedicated to providing creative media content and information products to serve this new generation of "Super Dads."

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Headquartered in Austin, Texas, DadLabs is an information and entertainment company that fosters the father/child relationship through media, instructional and retail products.

The mission of the company is to strengthen families and benefit children by empowering today's fathers.

The company provides resources to expecting, new and veteran fathers that will launch them into a more active and creative role in the lives of their children. DadLabs speaks to the corporate executive and the delivery driver with a voice that is authentic and genuinely male, with wisdom and self-deprecating humor of experience. The products and services offered are honest, informative, sometimes off-color, but always dedicated to the spirit of fatherhood. DadLabs speaks guy and presents information through guy-colored lenses.

Founded in 2004 by Troy Lanier, Clay Nichols and Brad Powell, DadLabs aims to be the voice of the new fatherhood. The company was founded on the core value that parents must be the primary movers in the lives of their children and fathers must play a leading role in this journey. The team at DadLabs is committed to assisting the busy father by providing him with accessible and digestible information and parenting ideas. DadLabs will not only inform and entertain fathers, but will also foster creative father/child activities through retail products.

The trio brings more than 30 years of teaching and hands on fatherhood experience, as well as professional filmmaking and writing experience. Troy Lanier and Clay Nichols are accomplished authors and were named to the Austin Chronicle Best of 2005 for their book "Filmmaking for Teens: Pulling off Your Shorts." The company's first DVD, DueDads: The Man's Survival Guide to Pregnancy won a 27th annual Bronze Telly Award. The company released “DadLabs: A Guide to Fatherhood: Pregnancy and Year One”, the first of a series of books published by Quirk Books released on Father's Day 2009. DadLabs is also in the process of developing a TV show based on the company.

New Live Show

Catch the latest episode of DadLabs Live.
Every Thursday at 1pm CST

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Broadcasted live from DadLabs World HQ. Good News Dad News brings you the latest parenting news, reviews and hot topics.

Recent Video

5 Ways Teens Can Use Social Media for Good
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5 Ways Teens Can Use Social Media for Good

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Review of Bumbo Booster Seat and Step St ...

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Review of Bumbo Booster Seat and Step Stool

Today on DadLabs, Daddy Danny reviews the Bumbo Booster Seat and Step Stool. Bumbo helps you in that transitioning phase of Baby to Toddler.  

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