About Us
About Us

America is seeing a fundamental shift in the role of men in parenting. While many in the media and academia have observed this trend, no company has emerged to meet the needs of these "New" fathers, the modern dads. Enter DadLabs, Inc., a start-up company dedicated to providing creative media content and information products to serve this new generation of "Super Dads."

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Headquartered in Austin, Texas, DadLabs is an information and entertainment company that fosters the father/child relationship through media, instructional and retail products.

The mission of the company is to strengthen families and benefit children by empowering today's fathers.

The company provides resources to expecting, new and veteran fathers that will launch them into a more active and creative role in the lives of their children. DadLabs speaks to the corporate executive and the delivery driver with a voice that is authentic and genuinely male, with wisdom and self-deprecating humor of experience. The products and services offered are honest, informative, sometimes off-color, but always dedicated to the spirit of fatherhood. DadLabs speaks guy and presents information through guy-colored lenses.

Founded in 2004 by Troy Lanier, Clay Nichols and Brad Powell, DadLabs aims to be the voice of the new fatherhood. The company was founded on the core value that parents must be the primary movers in the lives of their children and fathers must play a leading role in this journey. The team at DadLabs is committed to assisting the busy father by providing him with accessible and digestible information and parenting ideas. DadLabs will not only inform and entertain fathers, but will also foster creative father/child activities through retail products.

The trio brings more than 30 years of teaching and hands on fatherhood experience, as well as professional filmmaking and writing experience. Troy Lanier and Clay Nichols are accomplished authors and were named to the Austin Chronicle Best of 2005 for their book "Filmmaking for Teens: Pulling off Your Shorts." The company's first DVD, DueDads: The Man's Survival Guide to Pregnancy won a 27th annual Bronze Telly Award. The company released “DadLabs: A Guide to Fatherhood: Pregnancy and Year One”, the first of a series of books published by Quirk Books released on Father's Day 2009. DadLabs is also in the process of developing a TV show based on the company.

New Live Show

Catch the latest episode of DadLabs Live.
Every Thursday at 1pm CST

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Broadcasted live from DadLabs World HQ. Good News Dad News brings you the latest parenting news, reviews and hot topics.

Recent Video

Teens Lose Phones
Teens Lose Phones

Teens Lose Phones. It's inevitable. Be prepared.&n... more

Teens Lose Phones
Teens Lose Phones. It's inevitable. Be prepared. 
Today on DadLabs, we discuss the 5 Stages of Grief a teen goes through when they lose their phone....so as parents, if we learn and understand these stages, we won't freak out.  Sponsored by Asurion.
2014 Kia Sorento Review
2014 Kia Sorento Review

Today on DadLabs, we get excited about the 2014 Ki... more

2014 Kia Sorento Review

Today on DadLabs, we get excited about the 2014 Kia Sorento, the perfect car for families. Seriously. It's awesome. By the way, we aren't car review experts, we're just dads looking for a great car and the Kia Sorento is a big win.

Recent Forum

Advises to parents

[color=#0000BF" target="_blank">[size=5" target="_blank">[b" target="_blank">Benefits of toys and the Benefits of Play[/b" target="_blank">[/size" target="_blank">[/color" target="_blank"> [i" target="_blank">[size=3" target="_blank">Educational and Fun - The Top... more

10 year old daughter ignores me

I was wondering if anyone has any insight into the kind of situation I'm experiencing. My daughter is currently 10 years old and w... more

Recent Blog

Hasbro RULES! Transformers: Age of Extinction

That title = ‘nuff said. But you need photographic evidence, I know.

I received a… more

Sears - The Destination for Great Father's Day Gifts!

As a kid, shopping anywhere besides Toys-R-Us might as well have been a trip to the bank. … more

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