Dads Know It Can Wait: Text Shaming for Profit

Want to make a dad mad? Texting and driving will do the trick. Especially if you are in the vicinity of said dad when he’s hauling the rugrats to school in the minivan. I can think of no other observable behavior (with the possible exception of the lap dog with its head out the driver’s window) that drives me more nuts.

We’ve all heard the stats. We know that texting drivers are 23 times more likely to be involved in an accident. 100,000 crashes a year involving texting. Yet these people think that they are just too skilled behind the wheel for it to happen to them. Idiots.

And too often it’s other people that pay the price. Innocent people. Kids.

Which is one reason I’m so impressed that ATT is doing the right thing with their It Can Wait campaign. Not only have they created a cool website at (take the pledge while you’re there) and some cool videos like the one linked below, but they’ve also given us some amazing loot to give away.

All you have to drop a comment here or on our Facebook page about idiotic texting behavior that you have seen or you can send out a tweet with the hashtag #ItCanWaitDad and you will be entered to win the It Can Wait giftpack that includes a Samsung Galaxy SIII phone, an ICW branded case, a t-shirt, thumbbands, stickers, and a SkinIt Coupon good for one free large device SkinIt.

Did I mention the Samsung Galaxy SIII? That phone is amazing. They sent me one to try out, and I’m incredibly impressed (full review soon).

So let’s get out there and start “text shaming” and see if we can do some good. Take the pledge while you’re at it.

ATT sent us a gift pack as a thank you for promoting the campaign so we can honestly tell you how awesome it is. Get registered.

Texting and Driving Crash – It Can Wait