Austin Goes Crazy for F1: Are Hot Wheels to Blame?

Another post in my ongoing work with Chevy Culture, a lifestyle and auto site sponsored by Chevrolet. Click through for the full post on Chevy Culture, and come back in the next few weeks and months for more.

My home town of Austin has gone completely car crazy. The first Formula One race held in the last five years is happening right here on Sunday, and we’ve all lost our minds. The news coverage of the traffic around The Circuit of the Americas race track is wall-to-wall. Most of downtown is shut down.

Half the citizenry is hunkered down muttering that the whole event is “un-Austin” in its excess (parties and clubs with $500+ admission charges are often cited by this faction), and half the citizenry is wearing headphones and partying with a dude from Montreal named Christoph (or waiting in traffic to do so).

It’s an all consuming mania. They even help a footrace around the track last week. Can you imagine? Oh, right, I did that with my older son last week. So cool!

I am both getting the hell out of town and jumping in to Formula One Madness with both feet — heading to a ranch south and east of town to rendezvous with a big group of friends who have come down for the race. It’s unclear whether I will make it to the track.

So where does all this car nuttiness come from? How could we all be so overwhelmed with excitement — positive or negative — about cars rolling around a track. Maybe it starts early in childhood. Maybe it starts with that very first Hot Wheels.

My most recent post over at the Chevy Culture site takes a look at the roots of a boy and his car obsession. It all starts with cleaning out the toy box.

Gentlemen and ladies, start your engines.