The final day of our visit to Stockholm was highlighted by an interview with Bjorn himself, Bjorn Jakobson. He was gracious and patient with my goofy questions. He walked us through the founding of the company and early poducts: did you know that the baby carrier was not the first Baby Bjorn product? We reveal the truth in our interview to air on July 14th.

The most revealing moment: as a brand Baby Bjorn did not into a truly global enterprise until the last 8 years, although the company has been around more than 30. Why has the growth for the company come so late? Simple. That’s when Bjorn’s youngest child moved out. As a family, they made a conscious decision that the business was providing them with a comfortable lifestyle, and that was enough for the time being. Once their children were old enough, they became more aggressive about growth, and the success has been dramatic.

Some might say this is a perfect example of how socialism undermines entrepreneurship, but I like to think of it as values taking priority over value. Doesn’t it sometimes make sense to make less? His statement got us thinking anyway.

Then we were off to go film. From cool neighborhoods overlooking the water, and in shops on the main drag, we hauled ourselves and the gear all over that town. Brad and I were both forced into operating the camera, which is sure to give Troy, Jon and Don fits in editing. I can hear Don screaming right now. So if you notice a dip in production quality in the coming weeks, there’s your answer.

The day of return travel was such a nightmare that I still cannot speak of it. Almost exactly 24 hours door-to-door. But Amy and Jim of Baby Swede had it worse. They had to spend the night in Detroit.