Every new mom and dad receives a baby album following the birth of their child. In this episode of The Lab, Daddy Clay sits down with the founders of lil'grams, the baby book for modern parents. This web site lets you capture and update family memories wherever you are. You can share blogs, photos, videos and integrate your social networking sites like Facebook, Twitter, and YouTube to keep your family and friends updated on your baby. This new technology is a type of digital scrapbooking that dads and moms can use instead of printed baby books. DadLabs Ep. 560 is brought to you by BabyBjorn.

Daddy Clay: Welcome back to The Lab, I'm Daddy Clay. Joining me in the studio today it's Greg and Ranvir, co-founders of lil'grams, a really cool modern baby book for tech-savvy parents. Come on back and we'll tell you all about it.

 

Daddy Clay: Today's show is brought to you by BabyBjorn. This is their plate and spoon set. You know, one of the really cool things about this, it's got a nice little lip for kids that are learning to use utensils. They can load their food up using that nice backstop right there. It's a very cool product. BabyBjorn. Well, thanks a lot for coming in today guys. Tell me a little bit about ill'grams. What's so cool about this website you guys have?

 

Greg: Well, so we made lil'grams for the super busy parent. We tried to create a new version of what our parents had originally with printed baby books. And most of the time you still get these baby books as a gift.

 

Daddy Clay: If you want some, I got about half a dozen under the living room chair. None of them filled, I don't even have the name.

 

Greg: That's pretty typical, we found. You usually get one or two pages in though maybe. We realize that as we've progressed with the tools we use, like online blogs, Facebook, and all these other things, that there are new ways that we can capture memories and so what lil'grams does is make it super simple for parents to capture a memory wherever they are. So they could be at the doctor's office and send an SMS. They could be in the park and send a Tweet. They could be using Facebook and send a message from there. So, from a variety of places, they can create a new memory. And we call it lil'grams because it's like a small little telegram. A tiny little gram about your baby. We've got 6 kinds of grams in the system right now. They map to sort of key milestones as your child's developing. A first gram for the firs time. A word gram as he starts speaking, etc.

 

Daddy Clay: One of the things I really like about this, it's digital scrapbooking in a sense and it helps you bring together, because we're all doing this, parents are doing this, they're sending Tweets out, they're updating Facebook profiles, they're taking little pictures and making little movies. And what's really nice about your site is it helps organize, preserve, and bring all those things together.

 

Greg: Yeah, it used to be easy. Actually, it was even easier when it was just email. But now, all of a sudden, you only know some people on Facebook, you only know how to reach other people through Twitter, and it's posing a lot of new challenges in terms of how do I get this message out.

 

Daddy Clay: Well, one of the questions that I would have is okay, why do I need this as opposed to just using my .mac account to create web sites and share my photos in a secure way using that. What are the advantages of using lil'grams over something like that?

 

Ranvir: The difference that we think we provide to parents is context and convenience. Context meaning all of these photos and videos and things that are kind of hanging out there in the ether are now organized into the milestones that are important to parents, that people wish they'd kept track of. And now you can actually do all that - track the first, be at the doctor's office, get the latest height and weight measurements, and literally send us a text message with that height and weight into a growth gram. So we track the context in a way that other folks don't and then the convenience. We're everywhere you want to be. At this point it's still difficult to update that web site and to update friends and family when you're on the go.

 

Daddy Clay: Well thanks a lot for joining us in the studio guys. The URL is?

 

Ranvir: www.lilgrams.com

 

Daddy Clay: Check it out. See if maybe it's the right thing for you. We want to thank our sponsor BabyBjorn. Cool cup and spoon. You can feed the baby while you're reading your lil'grams for the month and going over all the cute videos and pictures that you took. I hope you'll check out lil'grams. Thanks very much to BabyBjorn, and we'll see you next time here in The Lab.