Dad 2.0 Summit - Episode 851 - Join us this weekend at the Hyatt Regency Lost Pines Resort near Austin, Texas for insight, inspiration, and intel on the DadBlogger movement. There will be panels, discussions, DadBloggers, and other online media professionals all together to discuss and discover what it means to be a digitally connected as a father. In this episode Doug French, Co-founder of the Dad 2.0 Summit points out just a few of the highlights including film maker Fredrick Marks, creator of Boys Become Men, A.J. Jacobs from Esquire Magazine on strategizing to relate to male readers, Author and Dad based marketing consultant C.C. Chapman, and author Guy Kawasaki, founder of Alltop.com. The Dad 2.0 Summit is the place to be if you are a DadBlogger looking for industry insight and networking or a Public Relations/Marketing Manager looking to reach Dads through father centric content and media.

Daddy Clay:  Hey, and welcome back to the Hyatt Regency Lost Pines Resort, just outside of Austin, Texas. This is going to be home to Dad 2.0 Summit, a fantastic event featuring panels, discussions, Dad Bloggers, online media professionals, you name it. But don't take my word for it. Let's hear from Doug French, co‑founder of this important conference.
Doug French:  Well, we begin with our welcome party on Thursday evening at the Wolf Dancer Club. That'll be golf‑themed. Then we have programming all day Friday. We brought in media pros from all over. Filmmakers, with Fredrick Marks, who made "Hoop Dreams" and now has a great new movie called "Boys Become Men." That's a whole panel about how men need to take up the mantle to help raise their boys to become responsible men and fathers for the next generation.
We have a great panel about engagement metrics. We're talking with Clout. We're talking with Legit. We're talking with John Armstrong. A.J. Jacobs from Esquire magazine will be talking about what it's like to strategize to engage more male readers.
We'll also have a Saturday morning keynote conversation with C.C. Chapman and several marketing directors of brands who have explored, who have used specific dad‑based strategies that have worked. They want to build on those, and decide how dads with a specific idea of how to reach brands with a very specific idea of how they want to reach dads can operate.
The closing keynoter is going to be Guy Kawasaki, who is co‑sponsoring our Segue to South Five party in Austin on Saturday night. If you are an established dad blogger, and you're looking now to expand your connection specifically with people who would hire you to represent something or to create some kind of commercial relationship, this is the time to expand that.
If you are a brand, or a public relations person, a public relations employee, who wants to know how to reach dads; if you want to know more about which dads are writing about certain things and who they're writing for, you will meet people who create the content you might be looking for.
You can find it all at dad2summit.com. Our speaker announcements are up there, our panels are up there, our schedule. This is an opportunity to get on the ground floor of something I think could be very large.
It all stems from a unified effort. It stems from an opportunity to work together and recognize that once you create a personal relationship with someone, once you can sit in the bar and talk about this is what my bottom line is, this is what I need to provide for my clients... It's so much more personal to establish that over a beer than over an email. That's where the networking, the community, the power of the dad community, will come out.
Clay:  Obviously, the guys at DadLabs are going to be here at the Dad 2.0 Summit. We want to see you here, too. We think it's a really important event, an opportunity to be in on the ground floor of an important movement. So, if you possibly can, join us here at the Dad 2.0 Summit. Visit the web page. Register today. We'll see you here. That's all for us today here on DadLabs.