It's never too early to turn your child into an enthusiastic sports fan. These board books are designed for children and are a great way to introduce your kid to your alma mater. The book will teach your son or daughter about college sports teams, and maybe start building their loyalty to different schools. Great reading materials for dads and kids. DadLabs Ep. 28 Gear Daddy.

Daddy Clay: It’s never too early to start building that fanatical fan of the future. And a great way to indoctrinate kids is with these cute little board books that start building loyalty to your Alma Mater. Or, you might want to even save a few bucks by getting them interested in the local state college instead of the Ivy League. There’s really important facts in here like what the school mascot is, how they classify the students, important landmarks, all the things you’ll need right here. These are cute board books. They’re fun. Something to encourage dad to read to his kids. So I’ve got Brad from Michaelson Entertainment. Tell us a little about these books. How they came to be.

Brad: Well, they came to be because basically I went to UCLA for an MBA and I needed something to keep my daughter busy. So she started looking at different things. I created the books to keep them busy and to get them interested in the schools.

Daddy Clay: Pretty fun. Good reading material for dads and their kids.